XML looks like HTML but XML has nothing to do with the display of the content, which
is the central focus of HTML. The following XML tags label the content they enclose as a
paragraph.
<para>This is a paragraph.</para>
The <para> tag has nothing to do with the display of the sentence. The tag, for
example, does not take attributes such as font, size, or style.
Unlike HTML, there is not a single set of tags used in all XML documents. XML enables
designers to create their own set of tags that are appropriate to their business. For
example, Product Advertising API encodes its APIs using an XML document called a
WSDL. Other companies create their own XML tags to define their APIs. The tags in these
two WSDLs most likely would be completely different. The syntax and rules by which the
XML elements are defined in the WSDL, however, are the same. Because a web server
handles multiple requests that implement multiple WSDLs, each request must specify the
WSDL it is using..