Tools to Find Out More About an Item

If the customer clicks on the first image in the previous screenshot, the equivalent of an Product Advertising API ItemLookup request is sent. The following page shows the elements returned by such a request and some of the functionality implemented to move the customer to the next stage, such as getting seller information and adding the item to an Product Advertising API remote shopping cart.

	MediumImage element		Availability element
	Title element		ItemLookup with Images response group
	Author element		TotalItems element
	FormattedPrice element		SmallImage element
	CartAdd operation		SimilarityLookup

The following figure shows the functionality not supported by Product Advertising API.