A.9.3 Would you link to my web site from the PuTTY web site?

Only if the content of your web page is of definite direct interest to PuTTY users. If your content is unrelated, or only tangentially related, to PuTTY, then the link would simply be advertising for you.

One very nice effect of the Google ranking mechanism is that by and large, the most popular web sites get the highest rankings. This means that when an ordinary person does a search, the top item in the search is very likely to be a high-quality site or the site they actually wanted, rather than the site which paid the most money for its ranking.

The PuTTY web site is held in high esteem by Google, for precisely this reason: lots of people have linked to it simply because they like PuTTY, without us ever having to ask anyone to link to us. We feel that it would be an abuse of this esteem to use it to boost the ranking of random advertisers' web sites. If you want your web site to have a high Google ranking, we'd prefer that you achieve this the way we did - by being good enough at what you do that people will link to you simply because they like you.

In particular, we aren't interested in trading links for money (see above), and we certainly aren't interested in trading links for other links (since we have no advertising on our web site, our Google ranking is not even directly worth anything to us). If we don't want to link to you for free, then we probably won't want to link to you at all.

If you have software based on PuTTY, or specifically designed to interoperate with PuTTY, or in some other way of genuine interest to PuTTY users, then we will probably be happy to add a link to you on our Links page. And if you're running a particularly valuable mirror of the PuTTY web site, we might be interested in linking to you from our Mirrors page.